B Cumming Co. Unveils Elbow Grease H2O

NORTHRIDGE, Calif. — Lubricant manufacturer B Cumming Co. introduces Elbow Grease H2O, featuring three distinct water-based formulas, including Thick Gel, Thin Gel and Hot Gel.

Elbow Grease H2O Thick Gel is a new slick formula with a thick viscosity designed for extended play and is latex-friendly. The Thin Gel formula is super-slick, mimicking the consistency of preseminal fluid. Elbow Grease H2O Thin Gel features an anti-microbial formula for added health benefits, and is also latex-friendly. Excellent for all types of play, H2O Thin Gel is also perfect for masturbation.

Rounding out the Elbow Grease H2O collection is Hot Gel, a new pleasure-enhancing formula with a thick consistency designed for extended play. The new formula is made with menthol for a heightened, warming sensation, while being water-based and latex-friendly. All three formulas are incredibly easy to clean with warm water and a towel.

"Elbow Grease H2O is based on classic favorites first introduced to the market in 1982," David Mazer, owner of B Cumming, said, "the market demanded water-based lubricants that could be used with condoms so we created a wonderful thick and viscous gel lubricant. This line offers something for everyone, and is destined to be a hit for retailers!"

Elbow Grease H2O is available in four sizes: 10 oz. and 18 oz., as well as travel-friendly sizes, .81 oz. and 2 oz.

"This collection promotes sexual wellness and enhances pleasure for a wide demographic of shoppers with a dynamic range of satisfying lubricants," Mazer said. "Additionally, its availability is perfectly timed for the holiday season, when the travel-sized varieties will come in most handy."

The manufacturer has created product demonstration videos for distributors, retailers and shoppers on its YouTube Channel. Posters and post cards are also available which feature a QR Code that will take you directly to a playlist for all three demo videos.
For more information about the new Elbow Grease H2O range of water-based lubricants or to place an order, email jen@elbowgreaselubricants.com , nef@elbowgreaselubricants.com , or info@elbowgreaselubricants.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tenga Inks Canadian Distro Deals With Sexy Living, JAL

Tenga has signed deals with Canadian distributors Sexy Living and JAL Enterprises to expand its presence in the northern market.

Williams Trading Co. Launches 2025 Pre-Black Friday Warehouse Sale

Williams Trading will launch its 2025 pre-Black Friday warehouse sale for retailers tomorrow through Nov. 12.

Holiday Now Shipping 'Enby 3' From Wild Flower

Holiday Products is now shipping the Enby 3 vibe from Wild Flower.

Full Circle Elevates Jessica Save to Executive VP of Sales and Marketing

Full Circle/Miami Distro has promoted Jessica Sav to executive vice president of sales and marketing.

Orion Unveils 2 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced two new styles from its Noir Handmade line.

SmartTract Debuts 'Go' Pump Controller

SmartTract has introduced its Go vacuum penis pump controller.

EQOM Group Officially Names Anneke Kamphuis CEO

EQOM Group, the company behind ONE-DC and EasyToys, has officially appointed Anneke Kamphuis as its new CEO.Kamphuis, who has been serving as interim CEO since Sept. 1, will be the first woman to hold EQOM's top position. In her permanent role, Kamphuis will oversee the company's growth and trade partnership strategies, including the continued European expansion of the ONE-DC brand.

Cruel Reell Debuts 3 Fleshlight Pro Strokers

Newly crowned 2025 Euro XMAs Fetish Creator of the Year Cruel Reell has debuted three new Fleshlight Pro strokers.

Exsens, Success Systems Partner for 'Independent Resellers' Campaign

Wellness brand Exsens and marketing firm Success Systems have partnered for an independent resellers campaign.

XR Brands Debuts 'Elektra Rechargeable Violet Wand' From 'Master Series' Line

XR Brands has introduced the Elektra rechargeable violet wand from its Master Series collection.

Show More